Just Believe
- Founder, President & CEOThe Goat Foundation · est. 2019
- ProgrammeFinancially Fit Woman for Life: The 7 Steps
- ProgrammeWealth Compass for Women
Kenya to the world
About Anne
A voice for women’s economic empowerment.
“I am a voice for women’s economic empowerment on the global stage, working to move women from the grassroots into boardrooms and positions where they shape financial decisions, direct investment and influence economies.”
Founder, President & CEO, The Goat Foundation · Financially Fit Woman · Wealth Compass for Women
Anne’s story
From the grassroots to the boardroom — and back again.
Why widows
In 2019 Anne founded The Goat Foundation, a widows’ economic-empowerment movement working in Africa. Its model is simple and deliberate: place a productive asset — a pair of dairy goats — in a widow’s hands, train her in animal husbandry, financial literacy and a culture of saving, and ask her to pass the first female kid on to another widow.
“Through The Goat Foundation, I champion financial inclusion for vulnerable, economically active widows by placing productive assets in their hands and equipping them with financial literacy. This creates pathways to income, ownership and greater economic independence for women whose potential is too often overlooked.”
Why money
“Through Financially Fit Woman and Wealth Compass for Women, I empower women to change the way they feel, think, act and speak about money — building the knowledge, confidence and practical skills to create wealth, grow enterprises and lead.”
Today
Anne works between Nairobi and the United States, leading The Goat Foundation, building Financially Fit Woman with Cause Vision, and speaking to conferences, institutions, churches and employers on women’s economic power.
My vision is for women at every level to become active architects of global economies — with the resources, opportunities and authority to shape their own futures and strengthen their communities. Anne Musau
What I stand for
Four values, in every room.
Excellence
Striving for the highest standards in everything we do, continuously improving and delivering exceptional results.
Diligence
Persistent effort and careful attention to detail, ensuring thorough completion of every task and commitment.
Honour
Acting with integrity and moral courage, upholding our values even when faced with difficult choices.
Compassion
Showing empathy and kindness to others, understanding their struggles and offering support with genuine care.
Milestones
The road so far.
Milestones from The Goat Foundation.
- 2019
The Goat Foundation founded — “Giving Hope By Giving Goats”.
- 2020
First giveback: 50 widows in Kathiani, Machakos County.
- 2023
100 widows and 200 goats in Mariakani (famine relief); 100 widows and 200 goats in Kitui Central (drought relief).
- 23 June 2023
International Widows’ Day: 200 widows and 400 goats in Miambani Ward.
- 2024
Fifth giveback in Majajani, Kilifi County — 200 goats to 100 widows.
- Now
Financially Fit Woman and Wealth Compass for Women: taking the money conversation from the grassroots to the boardroom. Target: 1 million widows by 2036.
Press kit
Bio, headshots and logo — ready to use.
For organisers, journalists and partners. Please credit photographs to Anne Musau.
Invite Anne to speak.
Keynotes, panels, workshops and media interviews.


